by Carma Spence | Apr 11, 2011 | Marketing & Selling
In my last post, I talked about the traditional blog tour. Today, I’d like to talk about something you can do to make a blog tour more interesting, interactive and engaging … a teleseminar tour. With a teleseminar tour, you are the guest on other people’s...
by Carma Spence | Mar 16, 2011 | Marketing & Selling
Podcasting is a great way to showcase your expertise and highlight your brand. Here are three branding tips for your podcasts. Content The content and format of your podcast should be an expression of your brand. Will you be an interviewer, like I do on The Genre...
by Carma Spence | Aug 11, 2010 | Marketing & Selling
Earlier this week, I made a brief mention of using your articles to create a podcast. In this post, I’m going to expand upon that brief mention. This idea will only work well if you are writing at least one article a week, which if you’re blogging you should be doing...
by Carma Spence | Aug 9, 2010 | Marketing & Selling
Earlier, I talked about turning your articles into videos. Since you’re doing that, you might as well also use the audio alone, as well. There are going to be people who would rather listen to your articles than watch or read them. And, there are now lots of options...
by Carma Spence | Jun 30, 2010 | Creating Products
Recording decent audio for downloadable products has become very easy these days. There are numerous free and paid conference calling services, as well as voice over Internet services that can record telephone calls and provide you with an audio file you can edit and...