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Alternative Types of Article Marketing for Creative Professionals

article marketing alternatives When most people talk about article marketing, they are talking about the process where you writer articles and post them to article directories. This is a really good technique if your business is not only based on your expertise, but you get paid for being an expert.

But what if you’re another type of creative professional? Maybe you’re an artist who sells their art, and doesn’t teach art. Maybe you’re a fiction writer whose work isn’t based on extensive research. Maybe you’re an entertainer who has no side business as a speaker or teacher. Then how does article marketing fit into your business or career?

Well, the description above isn’t the complete story about article marketing. A larger view of article marketing also includes:

  • Posting press releases that point to your website.
  • Having interviews with you posted on other people’s websites.
  • Having your opinion pieces published by others.

Basically, if there is an article, written by your or about you, that is posted online and points people to your website, it can be considered part of your article marketing strategy.

So, if articles that showcase your expertise don’t move you toward your career or business goals, then one of these other strategies might.
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