In July 2019, I hosted a reverse blog tour on the Public Speaking Super Powers blog. Here is a summery of the results and lessons learned.
Tag Archives: authors
This Saturday, March 10, starting at 10 am, I’m hosting a Live Ask Me Anything even at AMAfeed.com. If you are curious about writing a book, then you’ll want to participate in this event. Here’s how it works: Go to my AMA Event page. Click the RSVP button. Submit […]
I first heard about this idea for a reverse blog tour in a book marketing webinar. An author of a zombie book gathered a bunch of fellow zombie authors and hosted “Zombiepalooza.” I thought it was a brilliant idea, and since I had a book title I wanted to increase […]
When most people talk about article marketing, they are talking about the process where you writer articles and post them to article directories. This is a really good technique if your business is not only based on your expertise, but you get paid for being an expert.
But what if you’re another type of creative professional? Maybe you’re an artist who sells their art, and doesn’t teach art. Maybe you’re a fiction writer whose work isn’t based on extensive research. Maybe you’re an entertainer who has no side business as a speaker or teacher. Then how does article marketing fit into your business or career?
Well, the description above isn’t the complete story about article marketing. A larger view of article marketing also includes:
- Posting press releases that point to your website.
- Having interviews with you posted on other people’s websites.
- Having your opinion pieces published by others.
Basically, if there is an article, written by your or about you, that is posted online and points people to your website, it can be considered part of your article marketing strategy.
So, if articles that showcase your expertise don’t move you toward your career or business goals, then one of these other strategies might.
The following are some tips for using blogging to promote your books, as well as your writing and expertise in general. Blog about your topic of expertise. Your blog can be expansions of, or tangential meanderings from, the main topic of your book. This can get readers interested in the […]
A blog is an excellent way to promote your next book. Here are some ideas on how: Blog about the writing process. You can talk about how you came up with your idea, the research you’ve conducted, even share some excerpts from your upcoming book. This can get your fan-based […]