Tag Archives: be conversational

Business to Business Copy Should Be Conversational

conversational About a month or so ago, I attended a networking meeting where the topic of the day was copywriting. One of the attendees raised her hand and said something to the effect that she understood why you would use conversational copy for consumers, but why business owners?

The speaker, in reply, asked her a series of questions.

  • Do you brush your teeth in the morning?
  • Eat breakfast?
  • Put your pants on one leg at a time?

She answered yes to all.

So, the speaker said, does all this change once you get into the office? She was stumped. It had not occurred to her that business people are people, too.
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