If you want your blog to be effective, you need to make sure that it has the design elements that help your target audience engage with your content, engage with you, help spread the word and ultimately do business with you.
Tag Archives: Blogging
The number one rule of driving traffic to your blog and get more readers is to write posts that people want to read. But how do you know you’re accomplishing this goal?
You monitor your stats!
In July 2019, I hosted a reverse blog tour on the Public Speaking Super Powers blog. Here is a summery of the results and lessons learned.
Weekday Wisdom Episode 86 Do you interview people for a podcast or videos or blog posts? Then read this episode of the Weekday Wisdom. In my book, 57 Secrets for Branding Yourself Online, Secret #32 was “Repurpose your content,” and I talked about repurposing and recycling your content. Now in […]
I first heard about this idea for a reverse blog tour in a book marketing webinar. An author of a zombie book gathered a bunch of fellow zombie authors and hosted “Zombiepalooza.” I thought it was a brilliant idea, and since I had a book title I wanted to increase […]
Do you consider yourself a writer? Then don’t read this article! As a business owner, you’re called on to manage a variety of tasks. Due to the importance of content, one of those tasks is writing. You have content to create. This can be a scary and potentially overwhelming concept […]
Although blogging started off as a personal form of expression — think diary online — it has evolved into an effective way to market your business, organization or cause. It is also a way to build a brand and platform for yourself, setting yourself up as an expert at what […]
Depending on who you talk to, you’ll get a wide variety of advice on where you should host your blog: Use WordPress on your own server Use Tumblr Don’t bother with a blog at all! Today I’d like to clear the air on these three pieces of advice, and share […]
”Providing content in a variety of formats makes your information more accessible to people with different communication and learning styles.” Photo: The waters of Bodega Bay crash upon the cliffs at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets for Branding Yourself Online today! […]