Yesterday I was talking with a client of mine who is launching a book set in the 1970s. She found a store that is all about the ’70s and is now in discussions to host a book launch party there. This got me to thinking about all the various places that you could host a book launch shindig.
This is the obvious choice and one that many an author makes. Of course it makes sense … a book launch party is supposed to jump start book sales, so why not hold it in a place that people buy books? The benefits of hosting a launch party at a bookstore include:
- ease of book sales — they sell books, so they can sell yours
- literary credibility — bookstores are for readers, including yours
- better media attention — an established bookseller lends credibility to your launch
- piggy back on bookstore promotional resources — event calendars, posters on store, website, email newsletter, etc.
A nice home, yours or someone else’s
Depending on how large the home is, the launch party could be an intimate or large affair. Either way, holding the party in a home gives an air of coziness or intimacy, that holding it in a retail establishment doesn’t. Also, the event can be more exclusive.
Like a bookstore, a library lends literary credibility to a book launch party. You can also add in a fundraiser for the library to the event, which could improve press coverage and attendance.
A thematic location in alignment with your book