Weekday Wisdom Episode 67 Wouldn’t you like to know what mistakes Carew thinks authors make in marketing themselves? That’s where we left off in yesterday’s video and today we’ll continue on. In yesterday’s episode, I shared with you the first part of my interview with author Carew Papritz. Today, I […]
Tag Archives: book signing
On Sunday, September 22, 2013, from 2 to 4pm, I’ll be signing copies of my book, 57 Secrets for Branding Yourself Online at Apostrophe Books in Long Beach. I’ll be selling a special package of the book plus my downloadable audio program, The Six Questions You Need to Answer with […]
Yesterday’s celebration was a surprise response to a proposal I half expected to get turned down.
A few weeks ago, I shared with you a challenge I was experiencing around doing book signings with my latest book 57 Secrets for Branding Yourself Online. I’m using promotions of the book to help me raise $8,500 to build a schoolhouse in Kenya to honor the memory of my little sister. For every book sold and registered at the link above, I’m giving $2 to the Unstoppable Foundation.
A friend of mine gave me a suggestion to get around this sticky wicket and I pitched the idea to Apostrophe Books, a bookstore in the Belmont Shore area of Long Beach. Yesterday, they responded with an answer I never would have expected.
I proposed to them that I create a special package that will be available only while I’m there for the two-hour book signing. The package would include the book and a downloadable audio program. The package would have a value of at least $50, but would retail during my signing for only $19.95. At that price, I could give them the 40% off they requested and still have money left over to give to charity and make a little profit.