Tag Archives: book signing

Day 2: A challenge overcome with very good results

Apostrophe Books Yesterday’s celebration was a surprise response to a proposal I half expected to get turned down.

A few weeks ago, I shared with you a challenge I was experiencing around doing book signings with my latest book 57 Secrets for Branding Yourself Online. I’m using promotions of the book to help me raise $8,500 to build a schoolhouse in Kenya to honor the memory of my little sister. For every book sold and registered at the link above, I’m giving $2 to the Unstoppable Foundation.

A friend of mine gave me a suggestion to get around this sticky wicket and I pitched the idea to Apostrophe Books, a bookstore in the Belmont Shore area of Long Beach. Yesterday, they responded with an answer I never would have expected.

I proposed to them that I create a special package that will be available only while I’m there for the two-hour book signing. The package would include the book and a downloadable audio program. The package would have a value of at least $50, but would retail during my signing for only $19.95. At that price, I could give them the 40% off they requested and still have money left over to give to charity and make a little profit.
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