In July 2019, I hosted a reverse blog tour on the Public Speaking Super Powers blog. Here is a summery of the results and lessons learned.
Tag Archives: book tour
I first heard about this idea for a reverse blog tour in a book marketing webinar. An author of a zombie book gathered a bunch of fellow zombie authors and hosted “Zombiepalooza.” I thought it was a brilliant idea, and since I had a book title I wanted to increase […]
Online Branding Video Book Tour: Stop #2, Secret #5
Did you miss the first stop on the tour? Check it out here.
On the second stop of my virtual video book tour, I shared Secret #5: Always be your best self.
“Everything affects your online presence, both online and off,
so always be your best self.”
In my last post, I talked about the traditional blog tour. Today, I’d like to talk about something you can do to make a blog tour more interesting, interactive and engaging … a teleseminar tour.
With a teleseminar tour, you are the guest on other people’s teleseminars, podcasts and Internet radio shows. Basically, they host the call for people on their list and in their audience, and you show up and answer questions about your book and/or your expertise.
For example, I did several teleseminars when I did my launch for Home Sweet Home Page. Some of them were about the five deadly mistakes, others were based on the six questions your website must answer that was mentioned in the appendix. One was about how and why I wrote the book.
A teleseminar can make a virtual book tour more like a live, in-person book tour because people can interact with you and ask you questions. You can do a book reading on a teleseminar, you talk about the process of writing the book, you can discuss the information in the book and expand on it, and you can open up the call to live questions from the audience.
So how do you add teleseminars to your virtual book tour? Here are some tips: