It is how your brand feels …

“Although your brand can have a look and a tagline, it is how your brand feels — the experience it gives your client — that usually ends up being most important.” Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your...

A brand is more than an identity …

“A brand is more than an identity. It has much deeper purpose than to differentiate you in the market. Its purpose is also to establish an emotional connection with your target market.” Grab your copy of 57 Secrets for Branding Yourself Online today!...

5 ways to become the brand

by John Scherer Carma’s Note: When I saw this article pop up in my email, I knew it was speaking to me and my tribe. It’s taken me a long time to develop a brand that is in alignment with my core values and really speaks to my soul. Now that I’ve...
Let Them Experience Your Brand

Let Them Experience Your Brand

When you stay at a Double Tree hotel, you get freshly baked chocolate chip cookies. When you go to a Disney theme park, you are treated to clean facilities and clean-cut, personable staff. When you shop at Nordstrom’s you expect superior customer service. These...

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