Tag Archives: call to action

What’s Your Call to Action?

call to actionThe first deadly mistake made with home page design is not being clear on your website’s purpose. Because of this, many home pages have either too many calls to action or none at all.

When someone lands on your home page, landing page, squeeze page … whatever, they need to quickly and easily understand the point of being there or they will leave.

They may not like the call to action and leave anyway … but that’s O.K. because when that happens you just avoided working with someone who isn’t your ideal client.

Here are a few common calls to action you can have on your home page. Determine what you want your visitors to do and then make that one call to action the most prominent feature on the home page.

Buy Something
Do you want your visitor to land on your page, desire what you have to offer and plunk down the necessary funds to grab it? Then you need to focus the page on getting the sale. All copy on that page needs to have this one goal in mind: convincing the visitor to buy or leave.

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