The March 5, 2015, episode of The C.A.P. Podcast featured Meredith Eisenberg, co-host of the Paycheck to Passion podcast and the co-founder of the Passionate Entrepreneurs Network. In this fourth and final video excerpt of the episode, she shares the key to using a podcast to growing your list. Yes, […]
Tag Archives: call to action
”If visitors to your website become confused, they will not take the action you want.” Photo: The beach at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your purchase price will be donated toward building a […]
On October 22, 2013, I was one of three panelists sharing information about public speaking at the Western Museums Association’s 2012 Annual Meeting in Palm Springs, California. In this excerpt from my part of the presentation, I talk about the conclusion of the speech. The conclusion is the part […]
Did you know you can use short audio snippets to promote your products and services? In fact, adding snippets to your web pages can increase opt-ins and sales compared to text and image only pages. Here are some suggestions for how you can do this. Welcome & Intro Message At […]
Is it clear what a visitor to your website should do? If not, he or she will probably leave with out doing it. This is especially important if your goal is to grow your opt-in list or make a sale. Your home page, landing pages and squeeze pages absolutely need […]
They say a confused mind takes no action. So, if a visitor to your home page becomes confused, this visitor will not take the action you want… they will leave. So, when planning out the look and feel of your website and, most importantly, your home page, you need to […]
The first deadly mistake made with home page design is not being clear on your website’s purpose. Because of this, many home pages have either too many calls to action or none at all.
When someone lands on your home page, landing page, squeeze page … whatever, they need to quickly and easily understand the point of being there or they will leave.
They may not like the call to action and leave anyway … but that’s O.K. because when that happens you just avoided working with someone who isn’t your ideal client.
Here are a few common calls to action you can have on your home page. Determine what you want your visitors to do and then make that one call to action the most prominent feature on the home page.
Do you want your visitor to land on your page, desire what you have to offer and plunk down the necessary funds to grab it? Then you need to focus the page on getting the sale. All copy on that page needs to have this one goal in mind: convincing the visitor to buy or leave.