Tag Archives: communicating your message

Norma Hollis on The C.A.P. Podcast

The CAP Podcast, Episode 28: Speaking for your business with Norma Hollis

Or Subscribe by Email   Whether you want to become a professional speaker, improve your speaking business or simply use speaking as a part of your marketing mix, this episode of The C.A.P. Podcast is for you. My guest, Norma Hollis, is a highly regarded trainer of public speakers with […]

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Breakthrough Communication by Harrison Monarth

Book Review: “Breakthrough Communication” by Harrison Monarth

Breakthrough Communication: A Powerful 4-Step Process for Overcoming Resistance and Getting Results By Harrison Monarth McGraw-Hill Available through Amazon in paperback and Kindle editions. You can find it at other fine online and offline book sellers, as well. Summary of Breakthrough Communication: This book provides simple communication strategies you can […]

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The C.A.P. Podcast

The CAP Podcast, Episode 9: Grace Killelea on the Crisis of Confidence

Grace Killelea on The C.A.P. Podcast

When you see an opportunity, do you stand in your power and claim what you want? Or do you modestly sit by and hope someone will notice you? Lord knows I’ve done that myself!

In this episode of The C.A.P. Podcast, I talk with Grace Killelea, founder and CEO of Half The Sky Leadership Institute, about this “crisis of confidence” and how it affects women in the workforce, as well as women entrepreneurs.

We talk about why women appear less confident, and therefore don’t get the leadership positions they are perfectly capable of filling. This has nothing to do with our competence. We women are ready to be leaders, we just aren’t raising our hands to claim leadership roles.

Grace advises women to “suit up, show up, speak up and start where you are,” which she defines in more detail in the podcast. We also touch on:

  • How the way you hold your body can change your mind and emotions
  • How the crisis of confidence affects all women, not just those in corporate jobs
  • How we influence the next generation of women

To learn more about Grace Killelea and her work, visit:


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Lessons learned in silence

silenceLast Friday I lost my voice … and I still haven’t gotten it completely back.

This means I can’t answer the phone.

It means I can’t have conversations.

It means I can’t sing along while I watch Glee.

And, of course, it made it quite a challenge when I covered the California Women’s Conference on Monday.

And that’s where things get interesting.

I was torn … do I honor my commitment and go to the conference? If I do, how do I do it without a voice? Well, I came up with a plan. I wrote a couple of simple scripts and printed them out so I could communicate what I needed to communicate quickly and easily.

Yes, I couldn’t do the interviews I had hoped, but I could get a bunch of “ambiance” interviews. And, for the most part, it worked.

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How Your Writing Reveals the Real You

You are what you write

As writers, many of us are aware of how our work bares our soul to those that care to pay attention. But this article gives you a different perspective on what your writing can reveal about you. I hope you enjoy it!

How Your Writing Reveals the Real You

Photo © Kovac via PhotoXpress.com; Design by Carma Spence

You are what you write:
How your writing reveals the real you

By Nikolas Baron

Writing is really amazing when you think about it. One takes a group of symbols and uses them to represent words. These words are the building blocks of ideas expressed in sentences. And, with a sentence you can make the reader laugh or cry. Now, that is power! Have you published one of your creative works? What did it say to the readers? At Grammarly, I have met published writers in person. I have seen their personality reflected in their writing. What does your writing say about you?

Your writing may indicate:


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Your content should be personable and readable …

”Your content should be personable and readable … you need to write authentically.” Photo: The waves break below the cliffs at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets for Branding Yourself Online today!   $2 of your purchase price will be donated toward […]

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Who are you talking to?

Carma Spence teaching how to market your clubOn Tuesday, I taught a class on how to market your Toastmasters club. Basically, I was sharing my general online marketing knowledge as it applied to attracting new and retaining current members for a club. What I shared, however, can work regardless of what you happen to be marketing.

But the interesting thing is this: there were several question asked that boiled down to the same answer. And that answer is, you need to know who you are talking to. In the case of a Toastmasters’ club, you need to know who your ideal member is. Who would be the best fit for your club’s personality?

When marketing a book, authors need to know who their ideal readers are. Who would be the best fit for the book? Who would be most likely to pick it up at a bookstore and buy it? Who would be most likely to be searching on Amazon for it?

When marketing your business, you need to know who your ideal clients are. Who would best fit what you have to offer? Who would be most likely to have the combination of need and want, and therefore be most likely to not only open their wallet and buy from you … but to actually benefit from what you have to offer?

Your target audience needs to be specific. It needs to easy to define and to describe. “Everyone” is not a target market. And, neither are “entrepreneurs” or “business owners” or “swimmers.” You need to more precise than that … or your marketing will be ineffective and you won’t get the results you’re looking for.

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