Tag Archives: communicating your message

Your job as a speaker is to …

David Henderson with Carma Spence “Your job is to make [the audience] feel like their life is better because they heard you speak.”
~ David Henderson

This past Saturday, I attended the Toastmasters District 1 Fall Conference. The keynote speaker was 2010 World Champion of Public Speaking David Henderson. What he had to say was truly inspiring and so full of good info, I knew I had to share it with you. In today’s post I’ll share his insights into the purpose of being a speaker … what your job up at the lectern is, as well as his advice for successfully performing that job.

No matter what your topic, be it purely inspiration, purely information or somewhere in between … you need to evoke the sensation of change in your audience. They need to feel that their time spent listening to you was worth their while. They need to feel transformed … even if just a little bit.

Henderson’s advice for achieving that is to tell a story. He said that your story should be personal, engage the audience emotionally and make your message stick.

A personal story is not necessarily about you, but it is one that feels real, authentic and draws your audience in. “When you tell a story really well,” Henderson said, “the audience starts thinking about themselves — that’s the point.”
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Inner Kirk and Spock read your copy at the same time

kirk and spock publicity photo, NBC Fox “We tend to believe we have rational parts, like Spock, and separate emotional parts, like Kirk,” said Read Montague, director of Human Neuroimaging Laboratory at the Virginia Tech Carilian Research Institute. “But our research suggests that’s not true.”

In fact, their research shows that the same parts of our brain process both rational and emotional information. That means we will sometimes do irrational things despite our best interests.

This insight has a direct impact on your business.

How? You can’t appeal to just the rational or just the emotional in your sales copy and expect to get a high conversion. You need to speak to both the Spock and the Kirk inside your prospects mind so that they will work together to take the action you are looking for.
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Increase visibility with visual content

increase facebook sharing Visual content may impart less information, but in today’s busy world, most people want a quick download of just the facts. Add to that the fact that most humans are visual creatures, it makes sense that visual information is shared more than non-visual information.

According to a Hubspot study, photos on Facebook pages get 53% more “likes” and 104% more comments than text posts. And, according to a study by Simply Measured, videos are shared 12 times more than links and text posts, combined.

So how do you use this information to increase visibility online? You create and share as much visual content as possible!
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Clients vs. Customers

happy clients Do you have clients or customers in your business? Do you know the difference?

Tarrell Florent, one of the speakers at Craig Duswalt’s Rockstar Entrepreneur Conference last month, shared this bit of sage advice about business insurance during his “5 Tips in 10 Minutes” presentation: “Get an agent who looks at you as a client, not a customer.”

As I wrote that down, I realized he was saying something far more broadly applicable to business than his focus.

First, let’s look at the difference between a client and a customer. A customer is someone who purchases things from you. Customers come and go and are, generally, easily replaceable. A client is someone you have a business relationship with. You have a vested interest in their success with your products and services because they bring you repeat business.
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Visionary and vision

Larry Broughton One of my favorite speakers at Craig Duswalt’s Rockstar Entrepreneur Conference was Larry Broughton. He spoke several times during the conference and I always found golden nuggets in what he had to say. I’ll be sharing more quotes from him in the coming posts, but today I’d like to share this one:

“Don’t confuse being a visionary with the ability to bring forth a vision.”

On the surface, this could sound like a “duh” thing to say. A visionary is the person with the vision and the bringing forth that vision usually requires a variety of skills. However, entrepreneurs — especially new or inexperienced entrepreneurs — often fall into the trap of believing they can bring forth their own visions by themselves.
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Walking Your Talk

Craig Duswalt One of the pieces of advice Craig Duswalt gives is to establish your brand message … including your clothes. In other words, the way you dress should be just as much an expression of your brand as your website, business card and logo. Craig is a good example of this. He doesn’t show up to his speaking engagements in a three-piece suit. He shows up looking like a Rockstar … an expression of his brand.

Another person who does this well in Mari Smith. Her brand color is turquoise, and you rarely see her wearing another color when she is speaking.
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The basics of an online presence – or life – plan

back to basics Recently, I saw an advertisement for Deliver magazine’s back to basics post about the 7 tips to starting a direct mail marketing campaign, and I realized that the steps could apply to almost anything in life and business. Here’s what I mean:

1. Set Goals
No matter what you are trying to achieve, from getting more leads, to getting more clients, to getting more love in your life, you need to set some goals. These are things that help you recognize that you are being successful on your journey.

For example, I have monthly financial goals … a minimum amount I want to earn for that month, knowing that making more would make me even happier. I also have goals for my love life, my career as a whole and even within Toastmaster (which I consider a subset of my career goals).

Having a goal helps you chart the course of your journey.

2) Create a plan and budget
In business, it is crucial to create a plan and budget. This helps you stay on track. The problem most creative professionals have with this is a perception that plans and budgets are constricting. They don’t have to be. They can be flexible and freeing and help you reach your creative potential. It’s all in how you approach them. I have a program that can help you create a flexible plan that works with your creative personality. You can learn more about it here.

3) Develop the list
In the context of a marketing plan, this is the list of people you will send you marketing message to. But in other contexts, it can refer to your list of:

  • goals and tasks you want to achieve
  • qualities you are looking for in a partner
  • qualities you want to develop in yourself
  • activities you want to experience

Or anything else you can think of.

Many creative people think that lists are boring and stunt their creativity. Again, this is a mindset issue. I look at lists as a storage device. When I think of something I want to do, or think is brilliant, I write it down on a list so I don’t have to worry about forgetting it.
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