by Carma Spence | Jul 23, 2013 | Creating Products
Color is a powerful communicator of information. That’s why sales are often emphasized with a red tag. However, recent research shows that indicating savings with the color red might not be as effective as most people think. In the research paper titled,...
by Carma Spence | Jun 5, 2013 | Marketing & Selling
“We tend to believe we have rational parts, like Spock, and separate emotional parts, like Kirk,” said Read Montague, director of Human Neuroimaging Laboratory at the Virginia Tech Carilian Research Institute. “But our research suggests that’s...
by Carma Spence | May 24, 2013 | Marketing & Selling
Visual content may impart less information, but in today’s busy world, most people want a quick download of just the facts. Add to that the fact that most humans are visual creatures, it makes sense that visual information is shared more than non-visual...
by Carma Spence | May 20, 2013 | Marketing & Selling
In my last post, I promised to give you a script for an effective testimonial. This script works well if you are giving a testimonial for someone else, as well as when you are getting an testimonial from one of your clients. Many times, people get tongue-tied...
by Carma Spence | Apr 3, 2013 | Building Relationships, Planning Your Business
Do you have clients or customers in your business? Do you know the difference? Tarrell Florent, one of the speakers at Craig Duswalt’s Rockstar Entrepreneur Conference last month, shared this bit of sage advice about business insurance during his “5 Tips...
