Writing Compelling Copy – The Critical 5-Step Editing Stage
by Carma Spence | Apr 18, 2010 | Marketing & Selling, Video
Did you know that editing is just as important in writing compelling copy as the writing? However, some entrepreneurs either skip this critical step or don’t do a thorough job. I’m not talking about proofreading here. You should do that too, but before you...Use the Right Perspective
by Carma Spence | Feb 15, 2010 | Marketing & Selling
Believe it or not, your website isn’t about you. It’s about your target market and the benefits they gain from working with you. So your copy needs to be focused on your target market and what they want … not on you and what you want. I know, I know. It can be tricky...What’s In It for Me?
by Carma Spence | Feb 12, 2010 | Marketing & Selling
As I’ve mentioned in a previous post this month, the fifth deadly mistake of home page design is poor use of copy and copy optimization techniques. And the biggest mistake I see entrepreneurs and small business owners doing in this area is not focusing on the...What Words Are You Using?
by Carma Spence | Feb 10, 2010 | Marketing & Selling
The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques. A big component of this is using strong, compelling headlines. Remember, when someone lands on your home page, one of the first things they’ll read is your main...Recent Posts
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