Carma’s Kismet

I just started reading Michael Port’s Book Yourself Solid this weekend. Now, I purchased the book back in May and its been sitting on my bookshelf ever since. What struck me, however was something he wrote in the beginning of the book: “To be booked solid...
Use the Right Perspective

Use the Right Perspective

Believe it or not, your website isn’t about you. It’s about your target market and the benefits they gain from working with you. So your copy needs to be focused on your target market and what they want … not on you and what you want. I know, I know. It can be tricky...
What’s In It for Me?

What’s In It for Me?

As I’ve mentioned in a previous post this month, the fifth deadly mistake of home page design is poor use of copy and copy optimization techniques. And the biggest mistake I see entrepreneurs and small business owners doing in this area is not focusing on the...
What Words Are You Using?

What Words Are You Using?

The fifth deadly mistake of home page design is poor use of copy and copy optimization techniques. A big component of this is using strong, compelling headlines. Remember, when someone lands on your home page, one of the first things they’ll read is your main...

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