Did you know that many people skip the sales letter and go right to the P.S. at the end? This is why PS’s are so powerful! The best way to use a P.S. to greatest effect is to Spur immediate action: “But hurry, this offer won’t last long!” Recap your […]
Tag Archives: communicating your message
Ah! Where do I start! In a course I took from Yanik Silver, he provided 40. Of course, I can’t go into that many here, so I’ll share what I feel are the top 5: How To This type of headline indicates that the reader will learn how to accomplish […]
About a month or so ago, I attended a networking meeting where the topic of the day was copywriting. One of the attendees raised her hand and said something to the effect that she understood why you would use conversational copy for consumers, but why business owners?
The speaker, in reply, asked her a series of questions.
- Do you brush your teeth in the morning?
- Eat breakfast?
- Put your pants on one leg at a time?
She answered yes to all.
So, the speaker said, does all this change once you get into the office? She was stumped. It had not occurred to her that business people are people, too.
Ben Franklin, one of the founding fathers of the US, was full of sage advice, including his five tips for better bargaining. I believe that these would be helpful for you, so I share them here. 1. Be clear, in your own mind, about exactly what you’re after. You need […]