by Carma Spence | Apr 3, 2010 | Creating Products
You’ve created an information product. Good for you! Now how do you turn that into a profit? Let’s back up a moment here. Are you sure you’ve created a product that has a hungry target market? Let me tell you … I’ve created products that...
by Carma Spence | Jan 24, 2010 | Creating Products, Marketing & Selling
One technique for growing a responsive and profitable list is to offer a physical gift in exchange not only for the person’s information but a “shipping & handling” fee, as well. This technique is becoming more and more popular because the...
by Carma Spence | Jan 18, 2010 | Creating Products, Marketing & Selling
You’ve created your information product, so now you need to sell it. So, how does that happen? Digital Download Products The simplest method is to create a download page that the customer is sent to once he or she has paid. However, without download protection in...
by Carma Spence | Jan 16, 2010 | Creating Products, Video
If your business is to thrive… and your website to do its job… you must know what your target market wants. But you can’t stop there. You must also know how you can help them in a way that no other can. You must know your target market’s greatest fears and most...
by Carma Spence | Jan 15, 2010 | Creating Products
If you’ve embarked on your journey to create products from the information between your ears, you’ve likely fallen prey to one information product creation myth or another. Like any other major endeavor, there are myths that plague information product...