Tag Archives: cross selling

Why You Need to Use Back-End Marketing

Implementing back-end marketing in your business isn’t always easy, but it is important. Here are some reasons why you need to be including back-end marketing techniques and suggestions for implementation.

A Bird In the Hand …

This is a bird I rescued after it flew into my patio window.

It is much easier to sell a product or service to someone who has already purchased from you than it is to go and find a new customer. In fact, some say that it can be as much as eight times easier to sell to a customer than a prospect.

So when you suggest cross-sells, up-sells and down-sells to your customers, the odds are in your favor that you’ll increase the size of the purchase. Also, when you market new products and services to a list of previous buyers, your sales conversion will be higher.

The Know, Like and Trust Factor

People tend to buy from those they know, like and trust. Who do you think is going to be more likely to trust you: a customer who has purchased from you before, or a prospect who has had no experience with you in the past?

Back-end marketing leverages the relationship you have with your customers and clients to increase your profits.
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