by Carma Spence | Oct 18, 2009 | Marketing & Selling
We all know that blogs have emerged as powerful marketing tools, especially for the solo entrepreneur. This is, in part, because blogs fare so well in search engine results. This fact alone has led to the evolution of many marketing tactics using the blogging platform...
by Carma Spence | Sep 23, 2009 | Marketing & Selling
With every product you produce or service you offer, there will be customer service issues. There will always be people who don’t understand the instructions, unanticipated software incompatibilities, and unexpected technical glitches. Is it really a wise use of your...
by Carma Spence | Jun 26, 2009 | Marketing & Selling, Mindset
One of the best ways to encourage word of mouth about your business is to deliver on your clients’ key factors for satisfaction. Each type of business will have different key factors that will create high client satisfaction, so you’ll need to find out...
by Carma Spence | Jun 20, 2009 | Marketing & Selling, Mindset
There are two reasons someone will spread the word about your business: to warn them away because they had a bad experience or to share their amazing experience of your business. Therefore, it behooves you to create “Wow!” experiences for your clients and...
