To be effective at relationship marketing, you need to know your audience. One aspect of knowing your audience is discerning how much interaction—via email, social media, etc.—is effective, and how much is just TOO much.
Tag Archives: email marketing
Email marketing is an important part of any small or solo-entrepreneur’s business. In this post, Kevin Layton shares five things that you should avoid in the emails you send out to your subscribers. 5 Email Marketing Missteps Every Online Marketer MUST Know By Kevin Layton Email is by far one […]
During this excerpt from a presentation about online marketing, I gave a short description of what a pURL* is and what you can effectively use it for. “pURL” stands for personalized URL. Using software, you can general virtual, customized webpages such as: carma.joebloe.com joebloe.com/carma Once the personalized URLs are generated, […]
An engaged and active subscriber list can be the life blood of your business. In this episode, I chat with Diedra Miller about four ways you can manage your list and keep your subscribers engaged with your content. To grab a copy of the free gift Diedra mentioned, go to […]
Regarding signatures in email and on forums: “To position yourself as an expert, include a benefits-driven question or statement that invites people to click on a link to get more information.” Photo: Palos Verdes, Calif. Taken February 2014. Grab your copy of 57 Secrets for Branding Yourself Online today! […]
“When you have a topic and a plan, you … can more easily develop content for your e-mail newsletter and choose appropriate offers.” Photo: A view from Malaga Cove in Palos Verdes, Calif. Taken February 2014. Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of […]
“Much of your business depends on a sound follow-up strategy.” Photo: A view from Malaga Cove in Palos Verdes, Calif. Taken February 2014. Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your purchase price will be donated toward building a schoolhouse in Kenya when […]