Tag Archives: email marketing

Give your website visitors a good reason to subscribe

Give your website visitors a good reason to subscribe

There are five mistakes I commonly see authors, speakers and coaches making with their website’s design. In a presentation I gave to Toastmasters District 1 Speakers Bureau in September of last year, I discussed what they were and how to avoid them.

The fourth mistake is the lack of a compelling reason to continue the conversation:
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Virtual Book Tour, Stop 3, Secret 8

Online Branding Tip #8: Create “velvet-rope” experiences

Online Branding Video Book Tour: Stop #3, Secret #8

Virtual Book Tour, Stop 3, Secret 8

Did you miss the first two stops on the tour?

On the third stop of my virtual video book tour, I shared Secret #8: Create “velvet-rope” experiences.

“The velvet rope has become the symbol of exclusiveness. … You can create this experience online with your electronic magazine or newsletter …”

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5 Tips for better email marketing

5 Tips for better email marketing

There are several things you can do to increase the chances that your emails get opened. Here are the ones I think are the best:

5 Tips for better email marketing

Identifiable subject line
I include the name of my newsletter in the subject line when I send it out. That way recipients know what to expect. According to Nicole Merrett of Sage North America, “Subject lines that include your company’s name as a reference and provide specifics supporting your email topic will typically gain higher open rates.” For example, a typical newsletter subject line of mine might be: HEART of Business: Get better email open rates.

Personable from address
You’d be surprised how many times I get personal responses to the emails I send through my email marketing service. Even though I’m sending the same email to numerous people, some think I’m sending it just to them. One reason is that the email I send from is a personal looking email address. Using a “name@” address vs. a generic “info@” address helps add a layer of personalization to your emails.
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Developing content for your blog and ezine

There are lots of ways to develop content for your blog or electronic newsletter. I’ve talked about some before. One newer way that can work well is to monitor social media for informational trends. What are members of your target audience talking about in social media? What are leaders in […]

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The tools of the squeeze page

Last week, I did an impromptu demonstration speech on how to set up a squeeze page. In this excerpt from that presentation, I explain what a squeeze page is and the tools you’ll need to set one up.     One thing I left out of this presentation is that […]

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