The March 5, 2015, episode of The C.A.P. Podcast featured Meredith Eisenberg, co-host of the Paycheck to Passion podcast and the co-founder of the Passionate Entrepreneurs Network. In this first video excerpt of the episode, she shares the inspiration behind her podcast. When she learned that the economy was so […]
Tag Archives: entrepreneurism
“Entrepreneurship is taking ownership of one’s economic well-being. In other words, entrepreneurship is about where we place the responsibility for our experience.” – Faisal Hoque in Everything Connects What this quote means to entrepreneurial authors: I’m currently reading Everything Connects for my next book review post and this quote gave […]
Have you ever had a bad day in your business, gone to the mirror and asked yourself: “What the heck am I doing this for?” I know I have. There have been many, many, many moments in the past five years, that I’ve questioned whether I was cut out for […]
At Craig Duswalt’s Rockstar Entrepreneur Conference, Larry Broughton shared this page from his notebook illustrating the anatomy of an entrepreneur. Creative entrepreneurs, those whose entrepreneurship is an expression of their creativity, have all these attributes, but something a bit different, too. Let me explain. All entrepreneurs have “entrepreneurial DNA,” an […]
Blogging can be a powerful marketing tool for entrepreneurs, especially those with an expertise- or information-based business, such as coaches, speakers, chiropractors, dentists and trainers. Blogging is a natural way to attract traffic to your website. And if you are already in a business that shares information and expertise with your clients, then creating blog posts can be an natural extension of what you do. The following are a few tips for creating an ideal prospect attracting blog for entrepreneurial businesses.
Blog about your topic of expertise
O.K. This one should go without saying. If you want to attract prospects interested in your products and services, write about information related to those products and services. Your blog can be expansions of, or tangential meanderings from, the information provided by your products and services. Use your blog to illustrate what areas you can help your clients with.
Keep your readers informed
If you are actively attending or participating in networking and other events that your readers can attend too, blog about them so they can have the opportunity to meet you in person. You’d be surprised how this can greatly increase client acquisition.