Weekday Wisdom, Episode 33 Did you know that becoming an entrepreneur is its own Hero’s Journey? That’s what we’re going to talk about in today’s Weekday Wisdom. In today’s episode and Monday’s episode, I’m going to explain to you what I call the Infopreneur Hero’s Journey. This is the five-step […]
Tag Archives: entrepreneursship
Weekday Wisdom, Episode 15 One of the traits of successful entrepreneurs is appearing fearless or being courageous. But what does that really mean? Today I’m going to share with you the first of 10 excerpts from my Facebook Lives — which I talked about in yesterday’s episode — where I […]
Have you ever had a bad day in your business, gone to the mirror and asked yourself: “What the heck am I doing this for?” I know I have. There have been many, many, many moments in the past five years, that I’ve questioned whether I was cut out for […]
Before you can create, you must dream. Before you can think outside the box, you must free your mind to do so. To get better results than others in your field, you must do things they aren’t doing. Entrepreneurs are dreamers, free thinkers, and rebels. They dream up new business […]
Blogging can be a powerful marketing tool for entrepreneurs, especially those with an expertise- or information-based business, such as coaches, speakers, chiropractors, dentists and trainers. Blogging is a natural way to attract traffic to your website. And if you are already in a business that shares information and expertise with your clients, then creating blog posts can be an natural extension of what you do. The following are a few tips for creating an ideal prospect attracting blog for entrepreneurial businesses.
Blog about your topic of expertise
O.K. This one should go without saying. If you want to attract prospects interested in your products and services, write about information related to those products and services. Your blog can be expansions of, or tangential meanderings from, the information provided by your products and services. Use your blog to illustrate what areas you can help your clients with.
Keep your readers informed
If you are actively attending or participating in networking and other events that your readers can attend too, blog about them so they can have the opportunity to meet you in person. You’d be surprised how this can greatly increase client acquisition.