Tag Archives: experiential marketing

Carma Spence holding a copy of Shirra S

Book Review: “Experiential Marketing” by Shirra Smilansky

If you’re interested in learning how to incorporate experiential marketing into your marketing mix, you can’t go wrong with Shirra Smilansky’s Experiential Marketing. Summary of Experiential Marketing Smilansky’s book is a deep dive into the process of successful experiential marketing. She provides a detailed overview of what it is and […]

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