Facebook is still the undisputed king of social media with around 2 billion monthly active users. Here are some of the essential measures to increase the engagement rate and maximize the conversion rate on Facebook.
Tag Archives: facebook
During this final excerpt from a presentation about online marketing, I answer questions about e-zines and Facebook. Both can be excellent tools for marketing your business and Facebook can also be used for marketing yourself as a job seeker, as well. Highlights from this video include: Offer an opt-in bonus […]
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand By Ekaterina Walter and Jessica Gioglio McGraw Hill Education Available through Amazon in paperback and Kindle editions. You can find it at other fine online and offline book sellers, as well. Summary of […]
Facebook gives you several ways to brand your creative business: your profile, fan pages and groups. Here are a few tips on how to use those areas for branding. Your Profile Remember, your Facebook profile represents you as a whole. You cannot have a profile under your business name. That […]
Social media can be leveraged to increase your visibility and grow your opt-in list. Of course, you have to be careful about this … people don’t go to Twitter or Facebook to be sold to. You want to use you social media presence to build relationships, relationships that will lead […]
Facebook is one of the top most-visited websites, with an Alexa ranking of 5 (the smaller the number, the better — Best Buy’s website was 227 when I checked). Among social networking sites, it is now the #1, followed by MySpace and Twitter.
Although it started out as a way for college students to keep in touch with each other, it has grown in popularity for business owners to build relationships with their ideal clients and grow their business.
But, many people are confused as to how to best use Facebook in this manner. So, I thought a quick overview might be in order.
1. Set up your profile.
(A) Include a photo of yourself that looks presentable. One that showcases your face is good, too. I chose this one because it also includes my branding for Turbo-Charge Your Marketing.
(B) Below your image, there is a link that says “Write something about yourself.” Click on it and put something interesting about you there. I’ve seen people use this space for favorite quotes, which is nice, but not for business. You’ll see I put a paragraph that describes me, my business and my hobbies in a nut shell. This lets people know that I’m here for business networking, but that I’m human, too.
(C) Up at the top of the page, under your status, are several tabs. One of them is “Info.” Fill this out as best you can. Then you can select what parts of these show up on your profile. Under the “Contact Information” section of “Info” there is a place where you can list your website(s). This is a nice way to let people know where to find out more about what you do in an unobtrusive way.