by Carma Spence | Oct 11, 2010 | Planning Your Business
Your business plan is about how you will serve your audience profitably. Therefore, it needs to be focused on what your audience wants and how you will supply that. Your audience wants benefits. You supply features. How do you bridge that gap? You translate your...
by Carma Spence | Sep 23, 2008 | Creating Products, Marketing & Selling
Probably one of the toughest things you’ll learn in business is discerning the difference between benefits and features. And this knowledge can make or break your business … because people buy benefits, not features. So if you’re pushing the features...