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The first line of attraction, so to speak, in article marketing is the headline. When a person finds your article, it is the headline that tells her that this is an article she wants to read … or not.
So, creating a compelling headline for potential readers is important.
Also, search engines will use your headline to determine the content and relevance of your article.
So, creating an optimized headline for search engines is important.
But an optimized headline isn’t always a reader-compelling headline. How do you create a balance between the two factors so that your articles rank well and are read by members of your target market? Here are two tips:
=> Use Your Primary Key Word Phrase as Early in Your Headline as Possible
The sooner your key word phrase appears in your headline, the better optimized your headline will be for search engines. Here are some examples (the underlined words are the key words):
- Article Marketing: 5 Keys to Driving Traffic with Articles
- Train Your Dog to Sit in 3 Easy Steps
- Public Speaking Myths: Busted!
You’ll notice that the key word phrase is the first part of the headline. (more…)
The first thing someone will read when they land on your home page is the main headline. Does it give them a reason to stick around? Too many times, people use “Welcome to my website” as their main headline. But this is just a waste of virtual real estate. People […]
Ah, headlines. This is surprisingly a controversial topic and you’ll find all sorts of advice on how to create great headlines, many of which contradict each other. But all those tips and pieces of advice won’t help you if you don’t know what the purpose of your article is. This […]
As I mentioned in my last post, the pre-writing is the time-consuming part of “writing” an article for your article marketing. But that can be managed, as well. Here is a simple action plan that will help you swiftly create articles that grab attention and generate traffic.
Step One: Choose Your Topic and Select Winning Keywords
You want your articles to be rich in key words and phrases that people are searching for online. The tool I’ve found most helpful (thanks to my mentor, Daniel Hall), is:
You’ll see the place to enter your search phrase under the headline “Try The Coolest Keyword Research Tool Today!” Just enter your topic and see what pops up.
If you were to type in the search term “dog training”, your results might look something like this: