Tag Archives: Information Marketing

Providing content in a variety of formats makes …

”Providing content in a variety of formats makes your information more accessible to people with different communication and learning styles.” Photo: The waters of Bodega Bay crash upon the cliffs at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets for Branding Yourself Online today! […]

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The first step toward leveraging content to market your business is …

”The first step toward leveraging content to market your business is to develop a strategy that works with your business strengths and speaks to and is visible to your target market.” Photo: Footsteps in the sand at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 […]

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The blog’s role in content marketing

looking

Photo by Lilia Beck, Bremen

“In a world gone mad with searching and sharing, the best way to find customers is to get them to find you.”
– Paul Gillin, “Social channels power content marketing craze,” March 4, 2013, BtoB magazine

 
If your ideal market includes businesses or business owners, you need to be using content marketing strategically. One of the most effective hubs of a content marketing strategy is the blog.
 
A blog is an easy way to continuously add relevant content to your website. That’s why search engines love them. The more often you post, the better your rank. However, not all businesses nor their owners need to have a daily blog. Sometimes one to three times a week is sufficient. You need to understand the needs of the market, as well as the online information competition to make a good choice of how often you should post.
 
Once you’ve developed you blog content, you need to get it shared throughout your market. Facebook, Twitter and LinkedIn are great tools for spreading your content and getting it shared. Pinterest is good, too, if your info is visual, such as infographics and video. Therefore, you need to set up systems for automatic posting to social media, as well as making share buttons available to your readers.
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What types of products can you sell online?

While enjoying my birthday on Catalina Island in August, I shot this video about what types of products you can sell online. There are three types of products you can sell online: Written products Audio products Video products Each one has its strengths and weaknesses in communicating certain types of […]

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Creating Information Products: Video Products

Video products are very popular these days. They seem easier to consume and they address at least two learning styles: audio and visual. They are also fairly easy to create. Examples of video products include: Recordings of live speaker events Demonstrations of software products Demonstrations of activities from sports to […]

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Creating Information Products: Audio Products

There are three types of learners: Audio, Visual and Kinesthetic. The audio product is perfect for all the audio learners in your target market. These products include: Teleseminars and other programs delivered over the phone Downloadable mp3s CDs What kinds of products can you deliver via sound alone? Guided meditations […]

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