by Carma Spence | Jun 23, 2014 | Marketing & Selling, Video
Back in April, I shot a few videos for my blog … and then completely forgot about them! Here is one inspired by something actor Colin Cunningham (Falling Skies) once said.. If you are who I think you are, you have a mission that includes...
by Carma Spence | Feb 11, 2014 | Creating Products, Marketing & Selling
”Providing content in a variety of formats makes your information more accessible to people with different communication and learning styles.” Photo: The waters of Bodega Bay crash upon the cliffs at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your...
by Carma Spence | Jan 21, 2014 | Marketing & Selling
”The first step toward leveraging content to market your business is to develop a strategy that works with your business strengths and speaks to and is visible to your target market.” Photo: Footsteps in the sand at Doran Park, Sonoma County, Calif. Taken December...
by Carma Spence | May 27, 2013 | Marketing & Selling
“In a world gone mad with searching and sharing, the best way to find customers is to get them to find you.” – Paul Gillin, “Social channels power content marketing craze,” March 4, 2013, BtoB magazine If your ideal market includes...
by Carma Spence | Apr 11, 2013 | Building Relationships, Marketing & Selling
There are lots of ways to develop content for your blog or electronic newsletter. I’ve talked about some before. One newer way that can work well is to monitor social media for informational trends. What are members of your target audience talking about in...