Tag Archives: list building

The C.A.P. Podcast

The CAP Podcast, Episode 12: Effective email strategies with Diedra Miller

An engaged and active subscriber list can be the life blood of your business. In this episode, I chat with Diedra Miller about four ways you can manage your list and keep your subscribers engaged with your content. To grab a copy of the free gift Diedra mentioned, go to […]

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The tools of the squeeze page

Last week, I did an impromptu demonstration speech on how to set up a squeeze page. In this excerpt from that presentation, I explain what a squeeze page is and the tools you’ll need to set one up.     One thing I left out of this presentation is that […]

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Online Book Marketing: Building Your List of Fans

Online Book Marketing: Building Your List of Fans

The most successful authors have fans … these are people who love what the author writes and has to say. These people will buy all their books, come see them speak when they get the chance and will tell all their friends, family and colleagues about them.

Online Book Marketing: Building Your List of Fans

For example, I’m a big fan of Isaac Asimov, Ray Bradbury, Ursula LeGuin, and Terry Pratchett. When I get the chance, I will go on and on about how wonderful their work is. I’m also a fan of a few of books that I’ve not only recommended but given as gifts. This is the type of behavior you want to encourage.

Yes, you can do this without ever creating an online email list. But then all your activities are dependent on others promoting for you. Don’t you want to keep some of that control for yourself? Don’t you want to stand in your power as an author and writer and know that you are keeping in touch with your fans?

You can use social media, such as Facebook and Twitter, to nurture your fan base, but then you are again at the mercy of those two companies. You don’t “own” your list. If Facebook or Twitter goes away, you lose contact with your fans.

To take control of your fan communication, you need to build an online list using a reputable email marketing provider. MailChimp is a good place to get started, because they are inexpensive. If you think you’ll want to have multiple lists, I recommend that you use Aweber, like I do. Aweber lets you brand each list differently, if you so choose.

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Using Article Marketing to Grow Your List

article marketing list-building If you set up your system correctly, article marketing can be used to grow your list. Here’s how you set up the process.

Step 1: Develop a niche-specific squeeze page with an enticing offer.
On this squeeze page, you want to offer something relevant and free that will get someone to enter their name and email address in the form.

Step 2: Write articles that are related to that offer.
Take the content from your opt-in gift and develop articles based on it. Each article should be well rounded but slightly incomplete, so that the person reading the article will want to learn more … and take you up on your free gift.

Step 3: Write a resource box that transitions from the article content to an invitation to visit the squeeze page.
The first sentence of the resource box should read like a continuation of the article. Then it should introduce your offer for more free information. Your resource box should state the most compelling benefit of clicking on your link that is related to the topic of the article.

Step 4: Post your articles on article directories with your killer resource box.
You don’t want to automate this because you’ll want each resource box to be tailored, at least slightly, for each article.

What the above steps set up is a nice, seamless flow from article to opt-in for your prospects. Here’s what they experience:

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Using Social Media to Grow your List

Social media can be leveraged to increase your visibility and grow your opt-in list. Of course, you have to be careful about this … people don’t go to Twitter or Facebook to be sold to. You want to use you social media presence to build relationships, relationships that will lead […]

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Using a Blog to Grow Your List

blog list building Most people are aware that a blog is a good tool for increasing traffic to a website. But did you know that it can also help you grow your list? Here are three suggestions on how to do this:

Put an opt-in box in your sidebar.
You want your opt-in box to show up on the main blog page, as well as each individual post page. Put it on the right side and make it attractive … meaning noticeable and enticing. This will increase the likelihood that when someone reads a post and likes it, they’ll subscribe to your list to get more information.

Put an invitation to opt-in at the bottom of your best blog posts.
Write compelling content that is related to what you provide in your newsletter. Then, at the end of the post put a soft-sell invitation to opt-in to your list. You can do this in one of two ways:

Point them to the opt-in box:
If you liked what you just read, you might want to subscribe to my newsletter. Just enter your name and email address in the opt-in box at the top of this page. In return, I’ll give you a special report about ….

Embed an opt-in form:
If you liked what you just read, you’ll want to subscribe to my newsletter. Just enter your name and email address in form below. In return, I’ll give you a special report about ….

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Make Your List a “Velvet Rope”

velvet rope list-building The velvet rope has become the symbol of exclusiveness. Only special people get beyond the velvet rope.

Well, one way to entice people to opt-in to your list and stay subscribed is to make being on your list a “velvet rope experience.”

Give your subscribers something that is exclusively for them … you don’t offer or provide it anywhere else. This could be an exclusive gift or discount. It could also be advanced notice of things to come.

Make the people on your list feel special. Remember, they are special. They’ve trusted you with their email address and invited you into their email box.

Here are some ideas for making your list a “Velvet Rope”:

For Authors:

  • Provide them with sneak peaks of your forthcoming book
  • Let them know in advance of the public of book signings and other events you’re attending where they could meet you
  • Give them special insight into your book writing process

For Speakers:

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