Jill Lublin was the final speaker at April’s Market Your Way to Wealth, and even though I have both an education and experience in public relations, I still found some wonderful information in her presentation. This was in part because she was targeting those people who either have written a book or should be writing one right now.
And that’s perfect, for this month I’m going to be covering book marketing. Fancy that.
Anyway, one thing she said really stuck with me: You should start publicity nine months before your book comes out.
So, if your book isn’t out yet, what are you publicizing? Here are some ideas I came up with, gleaned from both her presentation and my own experience and knowledge. They are listed in no particular order.
Jill said during her presentation that the media is interested in your story, so some things you could talk about in your publicity include:
- Getting a book deal from a publisher
- Your “reason why” — why did you write the book and why are you the person to write it?
- Tips excerpted from your book
- Tie-ins between current events and your topic
- Something unique about you that can be tied into your topic