by Carma Spence | Sep 9, 2013 | Marketing & Selling, Video
Online Branding Video Book Tour: Stop #5, Secret #11 On the fifth stop of my virtual video book tour, I shared Secret #11: Create enticing virtual packaging. “Create eye-catching virtual packaging for what you market online, and people will be more likely to...
by Carma Spence | Jul 15, 2013 | Marketing & Selling, Video
Online Branding Video Book Tour: Stop #4, Secret #9 On the fourth stop of my virtual video book tour, I shared Secret #9: Create branded product funnels. “To make things clear to your prospects, clients and customers, it is a good idea to give each one of your...
by Carma Spence | Oct 4, 2012 | Creating Products, Video
While enjoying my birthday on Catalina Island in August, I shot this video about what types of products you can sell online. There are three types of products you can sell online: Written products Audio products Video products Each one has its strengths and weaknesses...
by Carma Spence | Jul 23, 2010 | Creating Products
There are lots of ways you can nurture a lead from “suspect” to member of your continuity program. Here is the outline of just one. Feel free to get creative with it! Top of the Funnel: Entice them into the funnel with a free report on your topic. This...
by Carma Spence | Jul 5, 2010 | Marketing & Selling
The simple answer is it is a gift you give someone in exchange for them opting into your list. And, if you think of it in those simple terms, you’ll do O.K. But I believe an opt-in bonus is so much more. It is a promise to provide value in exchange for value. Your...