by Carma Spence | Jun 29, 2009 | Marketing & Selling
When you primarily sell products, you have a great many freedoms that a service professional doesn’t have. However, these freedoms can also have a dark side that service professionals don’t need to bother with. Here are several ways in which marketing a service is...
by Carma Spence | Jun 19, 2009 | Marketing & Selling
One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits. Basically, if you identify who your ideal clients are — the clients you absolutely love...
by Carma Spence | Jun 5, 2009 | Marketing & Selling
Dr. Mike Woo Ming was one of the speakers at Market Your Way to Wealth this year and the focal point of his presentation was that to win new business, you need to focus on solutions. For example, did you know that 64% of small businesses in the U.S. with more than 100...
by Carma Spence | May 21, 2009 | Marketing & Selling
My notes from the second day of Adam Urbanski’s Info Profit Success event is riddled with little golden nuggets. Let me see if I can make sense of them for you. Do not use “Submit” When your autoresponder service generates an opt-in form for you, it will generally use...
by Carma Spence | Apr 27, 2009 | Marketing & Selling
Audio Version: Audio Version: Many people have asked me, “What’s the difference between podcasting and Internet radio?” And, I’ll admit, they are an awful lot alike. But, they are also different and serve different needs in a few key ways. I’ll sum them up for you...
