by Carma Spence | Jan 16, 2010 | Creating Products, Video
If your business is to thrive… and your website to do its job… you must know what your target market wants. But you can’t stop there. You must also know how you can help them in a way that no other can. You must know your target market’s greatest fears and most...
by Carma Spence | Dec 29, 2009 | Marketing & Selling, Self Discovey
So you’ve decided on your business’s niche. And you’re ready to go out and create products and services just for your target audience. Wait! Don’t move so fast. Are you sure this target market will be profitable? To be sure, do your due...
by Carma Spence | Dec 4, 2009 | Marketing & Selling, Mindset
In Zen Buddhism, there is a noble path that helps followers achieve peace in their current life: Right View Right Thought Right Speech Right Action Right Livelihood Right Effort Right Mindfulness Right Contemplation Using these steps in the path for inspiration,...
by Carma Spence | Nov 6, 2009 | Marketing & Selling
In my last post, I suggested you take a look at your current roster of clients to identify your ideal clients. But what if you’re just starting out and don’t have a list of clients yet? Sit down and dream up your ideal client. This is the person you feel most driven...
by Carma Spence | Nov 4, 2009 | Marketing & Selling
Who have you been serving in 2009? How has that been working for you? If you were able to identify a specific market and remain excited about serving that market, great! You’ve found your niche and can move on to another area of your plan for 2010. But, if you are...