Blogging and your business or career

Although blogging started off as a personal form of expression — think diary online — it has evolved into an effective way to market your business, organization or cause. It is also a way to build a brand and platform for yourself, setting yourself up as an expert at...

Why online marketing is important

During this excerpt from a presentation about online marketing, I talk why online marketing is important, not only for business owners, but job seekers, as well. “What you say online — on Facebook, on Twitter, on LinkedIn — affects your ability to get a...

What is a pURL?

During this excerpt from a presentation about online marketing, I gave a short description of what a pURL* is and what you can effectively use it for. “pURL” stands for personalized URL. Using software, you can general virtual, customized webpages such as:...

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