by Carma Spence | Aug 3, 2010 | Marketing & Selling, Video
To have a successful business, you really need to have a responsive, loyal list of prospects and clients. This is called an “opt-in” list — a list of people who have given you permission to send them your marketing messages. But how do you build this list? There are...
by Carma Spence | Jul 30, 2010 | Marketing & Selling
As I mentioned in my last post, virtual packaging for your opt-in bonus can make a bid difference in your opt-in rate. We all know the phrase, “Don’t judge a book by its cover.” But we all also know that people do it anyway. Well, the same is true of your virtual...
by Carma Spence | Jul 28, 2010 | Marketing & Selling
Once someone visits your website, you need to draw their attention to your opt-in bonus so that the visitor will give you their name and email address to get their hands on it. Now, if the website he or she is visiting is a squeeze page, this is easy to do. Because...
by Carma Spence | Jul 26, 2010 | Marketing & Selling
Remember your first kiss … or the first kiss of your current squeeze? Remember how it filled you with delight … and the desire for more? That’s what your opt-in bonus needs to do. Your ideal opt-in bonus needs to walk a fine line between providing enough value to win...
by Carma Spence | Jul 23, 2010 | Marketing & Selling
Just because you haven’t come up with an ideal opt-in bonus, doesn’t mean you need to put off building your list right now. You can put up a “good for now” opt in bonus and start building your list right away. Here are some ideas for creating a quick and “dirty”...
