by Carma Spence | Dec 2, 2013 | Video
There are five mistakes I commonly see authors, speakers and coaches making with their website’s design. In a presentation I gave to Toastmasters District 1 Speakers Bureau in September of last year, I discussed what they were and how to avoid them. The...
by Carma Spence | Jul 9, 2012 | Marketing & Selling
Last week, I did an impromptu demonstration speech on how to set up a squeeze page. In this excerpt from that presentation, I explain what a squeeze page is and the tools you’ll need to set one up. One thing I left out of this presentation is that...
by Carma Spence | Jul 4, 2012 | Marketing & Selling, Video
In this excerpt of my “The 5 Deadly Mistakes of Home Page Design” presentation, I explain what the third deadly mistake is: Are you making this mistake? Are you losing potential business because you aren’t inviting visitors to your...
by Carma Spence | Aug 3, 2010 | Marketing & Selling, Video
To have a successful business, you really need to have a responsive, loyal list of prospects and clients. This is called an “opt-in” list — a list of people who have given you permission to send them your marketing messages. But how do you build this list? There are...
by Carma Spence | Jul 3, 2010 | Building Relationships, Marketing & Selling
You’ve probably heard this phrase before: “The money is in the list.” What they are talking about is a list of prospects and customers that you can send marketing messages to and get a response that earns you money. Because of the CAN-SPAM law, your email marketing...
