Today I want to talk about Guido the Killer and what he illustrates about personality and Owning Your Awesome. Now you may not know Guido the Killer. In fact, technically I don’t know Guido the Killer. Guido the killer probably doesn’t exist. You see, Guido the Killer was a character […]
Tag Archives: personality
In this first excerpt of the September 4, 2014 episode of The C.A.P. Podcast, I chat with Robyn Hatcher about ActorTypes. In this video, Robyn gave an overview of the actor types and provided a couple of examples of how they work. You can grab a copy of her book, […]
Providing a sample of your product can be much easier than providing a sample of your service. For example:
- An auto dealer offers a test drive.
- An ice cream shop offers a taste.
- A computer store lets you play with computers on display.
- A pet shop lets you visit with the animals.
- A book store lets you browse and even read the books.
But how do you offer samples when what you are providing is a service that requires the time and expertise of a service provider? How do you let prospects “sample your wares” without taking away the time you need to serve paying clients? Here are some suggestions:
Gather testimonials and case studies
These are especially important for service professionals because it not only provides social proof (which a product will need, too), but offers a way for prospects to vicariously experience your services through the eyes of one of your past or current clients.
Publish a newsletter
This works especially well for those who offer an expertise-based service. By offering valuable content, prospects and get to know how well you know your stuff. This fosters trust, which can lead to a sale.
In order for your blog to be beneficial to your business, you need to keep it updated with fresh content. You want to do this at least weekly, but more often will bring your more traffic.
That, of course, raises the question, “What do I blog about?” Well, here are some suggestions that will help you fill your blog up with posts that are relevant to your audience.
Top X Lists
People love to read lists. You can create simple or complex “Top 5” or “Top 10” lists that cover:
- The best ways to …
- Reasons why …
- Best resources for …
Be creative. Use keywords as your leaping off points. I’m sure you could come up with at least one top list per month.
Product & Service Reviews
You can talk about your products and services and see if you can get your readers to give you feedback on how to improve what you offer. You can review the products and services of others. There are two ways to do that … you can recommend something (become an affiliate of the product or service and you’ll earn a commission if your readers follow your recommendation) … or you can warn your readers of pitfalls. Just be careful of the later. How you dis another’s product or service can often say more about you than you want and can backfire, driving away your clientele.
Tips & Advice
Show off your expertise by providing useful tips, advice and information. This will position you as an expert and, possibly, a thought leader. It builds trust, which can only help sales.
Drill, Baby, Drill!
Drill down into the nitty gritty details of your topic. The more you show off your depth of expertise, the more likely people will think of you as the go-to person in your field of expertise.
O.K. O.K. By now you should know I’m really big on blogs. And maybe you even know the reason why. But just in case you’re not privy to that intel, I’m going to lay it all out on the virtual table for you. Here are the top six reasons why I believe all authors, speakers, coaches and solo-entrepreneurs should have a blog.
1. Build Your Brand as an Expert
A blog gives you the opportunity to position yourself as a thought leader. It lets you showcase your knowledge, your expertise thus demonstrating your authority on your topic. In addition, it gives your brand a personality. Your readers will get to know you through your posts. What you write about in your blog becomes a window into your business’ soul … and fosters the “know, like and trust” factor needed to build loyal customers and clients.
2. Build Customer/Client Relationships
As I just mentioned, blogs are a great way to let your target audience members get to know you. And they can be used to get to know your target audience better, as well. The commenting feature allows for feedback on your posts, and you can respond to those comments, joining in on the conversation. Remember, your blog readers are most likely to be your best clients and customers and a blog keeps the lines of communication open in both directions. This openness, in turn, fosters loyalty which can lead to more referrals.
Here’s a tip: Once in awhile, feature a post about one of your best customers. This will solidify their relationship with you. It will also create a desire in your readers to become one of those featured, which leads to a more loyal fan base.
Audio Version: https://carmaspence.s3-us-west-1.amazonaws.com/AudioFiles/topthreereasons.mp3 Print Version: There are lots of reasons that audio should be a part of your marketing and business growth plan. Here are the ones I feel are the most important. 1. It is easy to create. If you have a telephone, you can create an mp3 […]