“The goals that get written down are the goals that get achieved.”
~ Michelle Patterson
What this quote means in business:
Michelle Patterson, the woman currently behind the California Women’s Conference, was one of the guest speakers at Craig Duswalt’s Rockstar Entrepreneur Conference this month and spoke about the importance not only of having goals, but writing them down.
Creative entrepreneurs often live in their creativity and don’t cultivate the left brain practice of writing goals down. However, those that do often are much more successful in their endeavors. Here are some of the insights I’ve had about goal setting (and achieving) that were only further strengthened by Michelle’s presentation.