Tag Archives: presentations

The C.A.P. Podcast

The CAP Podcast, Episode 15: What’s Your Actor Type?

In this episode of The C.A.P. Podcast, I chat with Robyn Hatcher, actress, voiceover artist, writer, expert communications guest for Huffpost Live, about “Actor Types” and how they can help you be more powerful in your business and be a more effective speaker. Robyn has created a groundbreaking approach to breaking barriers for people who […]

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Who are you talking to?

Carma Spence teaching how to market your club On Tuesday, I taught a class on how to market your Toastmasters club. Basically, I was sharing my general online marketing knowledge as it applied to attracting new and retaining current members for a club. What I shared, however, can work regardless of what you happen to be marketing.

But the interesting thing is this: there were several question asked that boiled down to the same answer. And that answer is, you need to know who you are talking to. In the case of a Toastmasters’ club, you need to know who your ideal member is. Who would be the best fit for your club’s personality?

When marketing a book, authors need to know who their ideal readers are. Who would be the best fit for the book? Who would be most likely to pick it up at a bookstore and buy it? Who would be most likely to be searching on Amazon for it?

When marketing your business, you need to know who your ideal clients are. Who would best fit what you have to offer? Who would be most likely to have the combination of need and want, and therefore be most likely to not only open their wallet and buy from you … but to actually benefit from what you have to offer?

Your target audience needs to be specific. It needs to easy to define and to describe. “Everyone” is not a target market. And, neither are “entrepreneurs” or “business owners” or “swimmers.” You need to more precise than that … or your marketing will be ineffective and you won’t get the results you’re looking for.
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Leveraging Handouts to Improve the Effectiveness of Your Presentations Part 1

leveraging handouts NOTE: When I finished writing this post, I realized I had so much information, I needed to break it into two. So today, I’ll post the first half and tomorrow the second.

There may be occasions when your presentation is so content rich that you’ll want to provide the audience with handouts to help them either consume the information while you are speaking, or to remember what you’ve said after the presentations is over.

But handouts can be tricky. Do them incorrectly, and they can upstage you or even sabotage your presentation. Here are some guidelines to help you leverage your handout so that they support your presentation and even improve the effectiveness of your speech.

Cardinal Rule: Handouts are supplements … not substitutes!
Your handout should not be a copy of your speech. It should not be a replica of what you are going to be saying. If that’s the case, why are you there?

Handouts can be course outlines of the topics you want to cover, they can even be images of your PowerPoint slides, but they should never … I repeat, never … be verbatim what you will be saying.

When should you hand out your handout?
If your handout is comprehensive supplemental material, such as articles, brochures, etc., hand it (them) out after the presentation is over. This is always your best option. Handouts provided before a presentation can distract your audience from you, so if you can avoid distributing your handout before your presentation, do so.
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