Tag Archives: Promotional Strategies

The C.A.P. Podcast

The CAP Podcast, Episode 3: Publicity Tips for Authors with Jill Lublin

Public relations is one of the most powerful marketing strategies you can use in your business, in part because it is free, but more importantly because it gives you third party endorsement from the media, such as magazines, newspapers and radio shows. My guest this episode is Jill Lublin, an […]

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Secret no 11

Online Branding Tip #11: Create enticing virtual packaging

Online Branding Video Book Tour: Stop #5, Secret #11 On the fifth stop of my virtual video book tour, I shared Secret #11: Create enticing virtual packaging. “Create eye-catching virtual packaging for what you market online, and people will be more likely to want it.” No matter how many times […]

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