by Carma Spence | Sep 4, 2009 | Marketing & Selling
Podcasting, or syndicated audio content, can be a great tool for promoting and growing your business. In this post, I’m going to discuss five ways that you can use podcasting in your business. 1. List Building Blogs, ezines and special reports are common...
by Carma Spence | Jul 19, 2009 | Marketing & Selling
You’ve written a book, so I figure you can write … at least well enough to make use of these two book marketing techniques. Blogging Search engines love blogs because of the continuous fresh content that gets posted to them. You can use this to your advantage by...
by Carma Spence | Jun 22, 2009 | Marketing & Selling
Referrals are golden. And when you are a service professional, referrals can mean the difference between thriving and dog paddling. About a year ago I went to a workshop given by David Frey on how to get more referral business. The presentation was pretty much a big...
by Carma Spence | Jun 20, 2009 | Marketing & Selling, Mindset
There are two reasons someone will spread the word about your business: to warn them away because they had a bad experience or to share their amazing experience of your business. Therefore, it behooves you to create “Wow!” experiences for your clients and...
by Carma Spence | Jun 19, 2009 | Marketing & Selling
One of my favorite presenters at Market Your Way to Wealth this year as Lisa Cherney who talked about zeroing in on your “juicy” benefits and highlighting our “juicy” benefits. Basically, if you identify who your ideal clients are — the clients you absolutely love...