Public Relations (PR) is a fantastic way to get the word out about your brand. In her new book, 8-Second PR: Energize Your Story for Ultimate Media Success (January 2019), Liz H. Kelly takes readers through an eight-step process for promoting your business that is perfect for anyone with a […]
Tag Archives: public relations
Or Subscribe by Email If you are willing to put in the effort, there are a very few ways that are guaranteed to grow your business quickly. Getting mentioned in the right media is one of them. In today’s episode of The C.A.P. Podcast, my guest is Pete Walter […]
Public relations is one of the most powerful marketing strategies you can use in your business, in part because it is free, but more importantly because it gives you third party endorsement from the media, such as magazines, newspapers and radio shows. My guest this episode is Jill Lublin, an […]
“Posting press releases on press-release distribution sites is a form of marketing that needs to be approached strategically.” Photo: Watching the waves from the cliffs at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your purchase […]
Recently, I attended Craig Duswalt’s Rockstar Marketing Bootcamp. While I was there, I learned a lot (some of which I’ll be sharing in future posts) and had the opportunity to meet some very talented, inspiring and wonderful people. In this video, I interview Furman Meggett, a fellow Toastmaster who also went, who transformed an opportunity to be seen with Les Brown into an opportunity to host a roast of Morgan Freeman on Comedy Central. But I’ll let him tell you that story …
Now, you may be asking, did I get my picture taken with Les Brown? I sure did! (more…)
What is your biggest challenge around giving presentations? Join the conversation on Facebook or ask your question in the reply box below! If you’re feeling really creative, you can send me a voice mail or post a video with your question. I’ll post answers to your questions on the […]
There are two ways you can use online public relations (PR) to market your book: actively and passively.
Active Public Relations
Now that so many people in the media use the Internet to find and research stories, it has become easier for authors without big marketing budgets to catch the eye of the press. Yes, it does take time and effort, but it can be done and it can be successful. Here are some things you can do:
- Write press releases and post them on online press release sites. This does two things for you — potentially helps the media find you and adds to your websites off-page search engine optimization. However, be aware that this is not a sure-bet way to be press coverage. It just helps.
- Get the emails of reporters who cover your topic and send them a customized pitch letter. This takes a lot of thought and time, but when done correctly can really get you some good press. Be helpful, polite and on target. Don’t sent emails to reporters that would have no interest in your proposed story.
When most people talk about article marketing, they are talking about the process where you writer articles and post them to article directories. This is a really good technique if your business is not only based on your expertise, but you get paid for being an expert.
But what if you’re another type of creative professional? Maybe you’re an artist who sells their art, and doesn’t teach art. Maybe you’re a fiction writer whose work isn’t based on extensive research. Maybe you’re an entertainer who has no side business as a speaker or teacher. Then how does article marketing fit into your business or career?
Well, the description above isn’t the complete story about article marketing. A larger view of article marketing also includes:
- Posting press releases that point to your website.
- Having interviews with you posted on other people’s websites.
- Having your opinion pieces published by others.
Basically, if there is an article, written by your or about you, that is posted online and points people to your website, it can be considered part of your article marketing strategy.
So, if articles that showcase your expertise don’t move you toward your career or business goals, then one of these other strategies might.
Have you heard of the Social Media Press Release? Basically it is a version of the traditional press release that incorporates the interactiveness of Web 2.0. One way of doing this is by adding an audio component to the release. You could increase the breadth of your reach by adding […]