Tag Archives: public relations

The C.A.P. Podcast

The CAP Podcast, Episode 3: Publicity Tips for Authors with Jill Lublin

Public relations is one of the most powerful marketing strategies you can use in your business, in part because it is free, but more importantly because it gives you third party endorsement from the media, such as magazines, newspapers and radio shows. My guest this episode is Jill Lublin, an […]

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Why you should take pictures with speakers at events

Recently, I attended Craig Duswalt’s Rockstar Marketing Bootcamp. While I was there, I learned a lot (some of which I’ll be sharing in future posts) and had the opportunity to meet some very talented, inspiring and wonderful people. In this video, I interview Furman Meggett, a fellow Toastmaster who also went, who transformed an opportunity to be seen with Les Brown into an opportunity to host a roast of Morgan Freeman on Comedy Central. But I’ll let him tell you that story …
 

 
Now, you may be asking, did I get my picture taken with Les Brown? I sure did! (more…)

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Using Online PR to Market Your Book

online book pr There are two ways you can use online public relations (PR) to market your book: actively and passively.

Active Public Relations
Now that so many people in the media use the Internet to find and research stories, it has become easier for authors without big marketing budgets to catch the eye of the press. Yes, it does take time and effort, but it can be done and it can be successful. Here are some things you can do:

  • Write press releases and post them on online press release sites. This does two things for you — potentially helps the media find you and adds to your websites off-page search engine optimization. However, be aware that this is not a sure-bet way to be press coverage. It just helps.
  • Get the emails of reporters who cover your topic and send them a customized pitch letter. This takes a lot of thought and time, but when done correctly can really get you some good press. Be helpful, polite and on target. Don’t sent emails to reporters that would have no interest in your proposed story.

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Alternative Types of Article Marketing for Creative Professionals

article marketing alternatives When most people talk about article marketing, they are talking about the process where you writer articles and post them to article directories. This is a really good technique if your business is not only based on your expertise, but you get paid for being an expert.

But what if you’re another type of creative professional? Maybe you’re an artist who sells their art, and doesn’t teach art. Maybe you’re a fiction writer whose work isn’t based on extensive research. Maybe you’re an entertainer who has no side business as a speaker or teacher. Then how does article marketing fit into your business or career?

Well, the description above isn’t the complete story about article marketing. A larger view of article marketing also includes:

  • Posting press releases that point to your website.
  • Having interviews with you posted on other people’s websites.
  • Having your opinion pieces published by others.

Basically, if there is an article, written by your or about you, that is posted online and points people to your website, it can be considered part of your article marketing strategy.

So, if articles that showcase your expertise don’t move you toward your career or business goals, then one of these other strategies might.
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