by Carma Spence | Jul 4, 2011 | Marketing & Selling, Video
What is your biggest challenge around giving presentations? Join the conversation on Facebook or ask your question in the reply box below! If you’re feeling really creative, you can send me a voice mail or post a video with your question. I’ll post...
by Carma Spence | Apr 29, 2011 | Marketing & Selling
There are two ways you can use online public relations (PR) to market your book: actively and passively. Active Public Relations Now that so many people in the media use the Internet to find and research stories, it has become easier for authors without big marketing...
by Carma Spence | Feb 4, 2011 | Creativity, Marketing & Selling
When most people talk about article marketing, they are talking about the process where you writer articles and post them to article directories. This is a really good technique if your business is not only based on your expertise, but you get paid for being an...
by Carma Spence | Sep 26, 2009 | Marketing & Selling
Have you heard of the Social Media Press Release? Basically it is a version of the traditional press release that incorporates the interactiveness of Web 2.0. One way of doing this is by adding an audio component to the release. You could increase the breadth of your...
by Carma Spence | Apr 7, 2008 | Marketing & Selling
You hear these terms bandied about all the time. They sometimes seem to mean the same thing — it can be confusing, especially for small and solo businesses. So here are some guidelines to help you understand the difference. Technically, advertising is a promotional...
