Facebook is still the undisputed king of social media with around 2 billion monthly active users. Here are some of the essential measures to increase the engagement rate and maximize the conversion rate on Facebook.
Tag Archives: Social Media
I often use Klout.com to schedule tweets and facebook posts because I like the interface than the ease with which it shortens URLs. But as I logged on this morning this caught my eye: As I looked at the topics Klout considers me an expert on, I thought, “How do […]
“Being social on social media means sharing a variety of things about you and what you have to offer in a way that gives your followers a more holistic view of you and your business.” Photo: A view from Malaga Cove in Palos Verdes, Calif. Taken February 2014. Grab your […]
“Your Website may be the hub of your online presence, but it is not the only place you can showcase your expertise.” Photo: A sunny winter afternoon at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of […]
If you want to build your business around your book or books, there are several tools you’ll need to leverage your intellectual property and time. Here are the four tools that I believe are the most essential to your success. A Target Audience You need to know who your ideal […]
Online Branding Video Book Tour: Stop #2, Secret #5 Did you miss the first stop on the tour? Check it out here. On the second stop of my virtual video book tour, I shared Secret #5: Always be your best self. “Everything affects your online presence, both online and off, […]
Are you on Facebook? Then your book should be, as well. There are a few ways you can use Facebook to market your book and nurture your fan base of book buyers (and readers). Here are some ideas. Facebook Pages There are two basic ways you can use a Facebook […]