Facebook is still the undisputed king of social media with around 2 billion monthly active users. Here are some of the essential measures to increase the engagement rate and maximize the conversion rate on Facebook.
Tag Archives: Social Media
I often use Klout.com to schedule tweets and facebook posts because I like the interface than the ease with which it shortens URLs. But as I logged on this morning this caught my eye: As I looked at the topics Klout considers me an expert on, I thought, “How do […]
“Being social on social media means sharing a variety of things about you and what you have to offer in a way that gives your followers a more holistic view of you and your business.” Photo: A view from Malaga Cove in Palos Verdes, Calif. Taken February 2014. Grab your […]
Originally, I was going to post a book review today. However, due to an eye injury earlier this month, I just haven’t been able to stay on top of my reading. Imagine that!
But, I still want to share with you something of value today, so I’m posting this interesting infographic I found. It shows you clearn how to increase the re-tweets of your posts to Twitter. Interesting stuff.
“Your Website may be the hub of your online presence, but it is not the only place you can showcase your expertise.” Photo: A sunny winter afternoon at Doran Park, Sonoma County, Calif. Taken December 2013. Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of […]
If you want to build your business around your book or books, there are several tools you’ll need to leverage your intellectual property and time. Here are the four tools that I believe are the most essential to your success.
A Target Audience
You need to know who your ideal readers are or you will not be able to market your book or business to them. Your target audience needs to be definite and fairly narrow. Everyone doesn’t want what you have to offer. There exists a set of people … your tribe … who will not only enjoy your book but will want it enough to buy it. Who are these people? What characteristics do they share? Different ways you can identify your target audience include:
- Age range
- Income level
- Educational level
- Family status
- Geographic location
- Hobbies & interests
For more information on defining your target market, stay tuned for a special webinar I’ll be giving in partnership with Carolyn Ortman in the Spring. In the meantime, you can also read this article from Inc. magazine.
A Website with Blog
I … and countless other entrepreneurs … use WordPress for our websites. WordPress is so popular because it is free and scalable. With the help of free and paid plugins, you can do just about anything with WordPress.
Online Branding Video Book Tour: Stop #2, Secret #5
Did you miss the first stop on the tour? Check it out here.
On the second stop of my virtual video book tour, I shared Secret #5: Always be your best self.
“Everything affects your online presence, both online and off,
so always be your best self.”