Tag Archives: split test

E-zine FAQ: I have a small list. I dont need to test, right?

Wrong! Testing is always smart. Even with small lists, testing an A version against a B version can give you good information. “A/B testing works as a perfect canary in a coal mine,” Pat Peterson, VP-technology, IronPort Systems, told BtoB magazine, adding that you can test with even one or […]

Read More