by Carma Spence | Jul 22, 2014 | Marketing & Selling
“Every professional speaker is a motivational speaker. They’re all saying the same thing. The difference is the stories they tell.” ~ Davida Shensky from Public Speaking Super Powers By Carma Spence Pre-order your copy of Public Speaking Super Powers...
by Carma Spence | Nov 22, 2013 | Marketing & Selling, Planning Your Business
“Your job is to make [the audience] feel like their life is better because they heard you speak.” ~ David Henderson This past Saturday, I attended the Toastmasters District 1 Fall Conference. The keynote speaker was 2010 World Champion of Public Speaking...
by Carma Spence | Dec 14, 2010 | Marketing & Selling
Like so many other marketers, Seth Godin, author of such marketing must reads as Tribes: We Need You to Lead Us,Meatball Sundae: Is Your Marketing out of Sync?and All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World,has taken some space...
by Carma Spence | Dec 20, 2009 | Marketing & Selling, Video
According to marketing guru Seth Godin, “The story is what people respond to.” So how do you come up with stories about your products, services, and brand that capture your audience’s attention and draw them into a client relationship with you? Easy!...