If you want to build your business around your book or books, there are several tools you’ll need to leverage your intellectual property and time. Here are the four tools that I believe are the most essential to your success.
A Target Audience
You need to know who your ideal readers are or you will not be able to market your book or business to them. Your target audience needs to be definite and fairly narrow. Everyone doesn’t want what you have to offer. There exists a set of people … your tribe … who will not only enjoy your book but will want it enough to buy it. Who are these people? What characteristics do they share? Different ways you can identify your target audience include:
- Age range
- Income level
- Educational level
- Family status
- Geographic location
- Hobbies & interests
For more information on defining your target market, stay tuned for a special webinar I’ll be giving in partnership with Carolyn Ortman in the Spring. In the meantime, you can also read this article from Inc. magazine.
A Website with Blog
I … and countless other entrepreneurs … use WordPress for our websites. WordPress is so popular because it is free and scalable. With the help of free and paid plugins, you can do just about anything with WordPress.