by Carma Spence | Mar 17, 2020 | Marketing & Selling
Do you know your target market? If you do, there will be evidence: Your business will be growing You will see regular increases in income or customer base Customers and clients will come looking for you However, if you aren’t seeing this evidence — if you...
by Carma Spence | Jun 15, 2015 | Marketing & Selling, Planning Your Business, Video
During this excerpt from a presentation about online marketing, I talk about the four steps in finding and reaching your target market and how those four steps can be applied to business marketing or searching for a new job. In a nut shell, here are the four steps...
by Carma Spence | Oct 8, 2014 | Entrepreneurship, Power Thoughts, Self Discovey
Listen to the audio version here or on Spreaker! https://www.carmaspence.com/audio/powerthoughts/2014/20141008.mp3 “Your vocation is where your passion meets the world’s great hunger.” ~ Frederick Buechner What this quote means to entrepreneurs: It is said...
by Carma Spence | Dec 27, 2013 | Entrepreneurship, Marketing & Selling
If you want to build your business around your book or books, there are several tools you’ll need to leverage your intellectual property and time. Here are the four tools that I believe are the most essential to your success. A Target Audience You need to know who...
by Carma Spence | Dec 13, 2013 | Marketing & Selling
On Tuesday, I taught a class on how to market your Toastmasters club. Basically, I was sharing my general online marketing knowledge as it applied to attracting new and retaining current members for a club. What I shared, however, can work regardless of what you...