Tag Archives: target market

Frederick Buechner

Power Thought: Where your passion meets the world’s hunger

Listen to the audio version here or on Spreaker! [sc_embed_player_template1 fileurl=”http://www.carmaspence.com/carmaspence/audio/powerthoughts/2014/20141008.mp3″] “Your vocation is where your passion meets the world’s great hunger.” ~ Frederick Buechner What this quote means to entrepreneurs: It is said that when you follow your bliss, the money will follow. This is only partly true. The […]

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Who are you talking to?

Carma Spence teaching how to market your club On Tuesday, I taught a class on how to market your Toastmasters club. Basically, I was sharing my general online marketing knowledge as it applied to attracting new and retaining current members for a club. What I shared, however, can work regardless of what you happen to be marketing.

But the interesting thing is this: there were several question asked that boiled down to the same answer. And that answer is, you need to know who you are talking to. In the case of a Toastmasters’ club, you need to know who your ideal member is. Who would be the best fit for your club’s personality?

When marketing a book, authors need to know who their ideal readers are. Who would be the best fit for the book? Who would be most likely to pick it up at a bookstore and buy it? Who would be most likely to be searching on Amazon for it?

When marketing your business, you need to know who your ideal clients are. Who would best fit what you have to offer? Who would be most likely to have the combination of need and want, and therefore be most likely to not only open their wallet and buy from you … but to actually benefit from what you have to offer?

Your target audience needs to be specific. It needs to easy to define and to describe. “Everyone” is not a target market. And, neither are “entrepreneurs” or “business owners” or “swimmers.” You need to more precise than that … or your marketing will be ineffective and you won’t get the results you’re looking for.

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What Is Niche Marketing for Creative Professionals?

creative niche marketing In online marketing, niche marketing usually refers to marketing products with a well-defined niche, such as lhasa apso lovers or archery enthusiasts. Niche marketers find a niche and then develop or find a product or service to sell to that niche. In other words, the niche market comes first; the product or service comes second.

For most creative professionals, this poses a problem. For creative types, the product or service (what they were inspired to create) comes first … and there’s really no way around that. So how can creative professionals use niche marketing to help them sell more of their work?

You reverse engineer.

This is trickier … and you run the risk of finding out that your work really only appeals to a niche market so small it can’t be profitable. But it can be done.

Take a look at the products of your creativity.

  • Who would interested in purchasing them?
  • What are they like?
  • What kind of income do they have?
  • Are they single or married?
  • Do they have kids?

Really dig down into the details of the type of person who would gleefully buy what you have to offer.

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