During this excerpt from a presentation about online marketing, I talk about the four steps in finding and reaching your target market and how those four steps can be applied to business marketing or searching for a new job. In a nut shell, here are the four steps with some […]
Tag Archives: target market
Listen to the audio version here or on Spreaker! [sc_embed_player_template1 fileurl=”http://www.carmaspence.com/carmaspence/audio/powerthoughts/2014/20141008.mp3″] “Your vocation is where your passion meets the world’s great hunger.” ~ Frederick Buechner What this quote means to entrepreneurs: It is said that when you follow your bliss, the money will follow. This is only partly true. The […]
If you want to build your business around your book or books, there are several tools you’ll need to leverage your intellectual property and time. Here are the four tools that I believe are the most essential to your success.
A Target Audience
You need to know who your ideal readers are or you will not be able to market your book or business to them. Your target audience needs to be definite and fairly narrow. Everyone doesn’t want what you have to offer. There exists a set of people … your tribe … who will not only enjoy your book, but will want it enough to buy it. Who are these people? What characteristics do they share? Different ways you can identify your target audience include:
- Age range
- Income level
- Educational level
- Family status
- Geographic location
- Hobbies & interests
For more information on defining your target market, stay tuned for a special webinar I’ll be giving in partnership with Carolyn Ortman in the Spring. In the meantime, you can also read this article from Inc. magazine.
A Website with Blog
I … and countless other entrepreneurs … use WordPress for our websites. WordPress is so popular because its free and scalable. With the help of free and paid plugins, you can do just about anything with WordPress.
“When you build consistency into your marketing it leads to brand recognition in your target market.” Grab your copy of 57 Secrets for Branding Yourself Online today! $2 of your purchase price will be donated toward building a schoolhouse in Kenya when you register your purchase at www.CarmaSpence.com/57secrets.
In online marketing, niche marketing usually refers to marketing products with a well-defined niche, such as lhasa apso lovers or archery enthusiasts. Niche marketers find a niche and then develop or find a product or service to sell to that niche. In other words, the niche market comes first; the product or service comes second.
For most creative professionals, this poses a problem. For creative types, the product or service (what they were inspired to create) comes first … and there’s really no way around that. So how can creative professionals use niche marketing to help them sell more of their work?
You reverse engineer.
This is trickier … and you run the risk of finding out that your work really only appeals to a niche market so small it can’t be profitable. But it can be done.
Take a look at the products of your creativity.
- Who would interested in purchasing them?
- What are they like?
- What kind of income do they have?
- Are they single or married?
- Do they have kids?
Really dig down into the details of the type of person who would gleefully buy what you have to offer.
Who is your target market? Did you answer with “people” or something similar? Then your business probably won’t last long. As someone wise once said, “If you market to everyone, you market to no one.” Before you create your sales page — heck, even before you create your product — […]
I was watching Tuesday’s episode of the Craig Ferguson show on TiVo the other day and in answer to one of the Tweets/Emails he suggested someone buy his girlfriend a diamond. And this got me to remembering an incident I had when my Mom and I visited Maryland to check […]
If your business is to thrive… and your website to do its job… you must know what your target market wants. But you can’t stop there. You must also know how you can help them in a way that no other can. You must know your target market’s greatest fears […]