by guest | Jan 4, 2016 | Marketing & Selling
Carma’s Commentary: Ken Courtright’s article on website growth (or increasing traffic) discusses modeling in reference to websites, but the same concept applies to businesses. In fact, he uses two brick-and-mortar businesses in his example. If you are starting a new...
by Carma Spence | Dec 27, 2013 | Entrepreneurship, Marketing & Selling
If you want to build your business around your book or books, there are several tools you’ll need to leverage your intellectual property and time. Here are the four tools that I believe are the most essential to your success. A Target Audience You need to know who...
by Carma Spence | Feb 17, 2011 | Marketing & Selling, Video
In this video, I explain how important a website is to your business and share with you the six questions your website must answer in order to be effective. The six questions are covered in an appendix of my book, Home Sweet Home Page, and are explained even further...