by Carma Spence | May 19, 2020 | Marketing & Selling
The emptiness around your words is called white space and it can help your blog posts be more readable. There are several techniques you can employ to create white space. In this post, I cover three. 1. Create White Space with Short Paragraphs Forget what your English...
by Carma Spence | Jul 20, 2012 | Marketing & Selling, Video
In this excerpt of my “The 5 Deadly Mistakes of Home Page Design” presentation, I explain what the fifth deadly mistake is: Although are lots of ways that you can tank with web copy, the one I focus on in this video is view-ability. Online, when too much text is...