If you want to build your business around your book or books, there are several tools you’ll need to leverage your intellectual property and time. Here are the four tools that I believe are the most essential to your success. A Target Audience You need to know who your ideal […]
Tag Archives: wordpress
Once you’ve decided to blog for your business, what blogging software should you use? You have options. Here is what I know about the pros and cons of the various platforms you have to choose from.
Hosted vs. Self-Hosted
The first decision you’ll need to make is whether to use one of the many hosted options available, such as Blogger, WordPress.com or LiveJournal, or to invest in a hosting account and install blogging software there.
Although I hands down recommend the latter, the former is a very good way to get your feet wet and try out blogging. In fact, I often recommend to my clients that they give WordPress.com a try before they spend the time installing the self-hosted version.
There are some traffic benefits to using a hosted blogging platform, since they often have communities built around them that can help you find an audience.
That said, why give away your work to someone else’s domain? Having your blog hosted on your own hosting account not only looks more professional, but also gives you greater control and ownership over your content.
This is the software I use for my website and it is the most popular. This means two things:
- there is a large community of developers that are creating ever more ways to enhance your blog.
- There is a sizable community of hackers who would love nothing better than to screw your website because they can.
Yes, using a popular platform can make you vulnerable to hackers, but it also gives you access to greater flexibility. Besides, there are plenty of plugins and tweaks you can use to help make your website hacker resistant.
In case you haven’t noticed, I’m a big advocate of using blogs for business. But, despite them being around for awhile, many entrepreneurs are still unsure of how to set one up and get it going. To my more inexperienced clients, I often recommend getting a hosted blog just to […]
A WordPress theme is the template used to create the look, feel and navigation of your website. So choosing one is pretty darn important. Here are some tips for choosing the one that is right for you and your business. 1. How many columns do you want? Most themes come […]
There are two things you can do that will make your self-hosted blog harder to hack into and, if you do these two steps during your initial install, they are pretty easy to do. 1. Change the database pre-fix in the configuration file. While you’re adding in your MySQL database […]
Search engines love blogs, and they love WordPress blogs in particular. According to the WordPress Codex:
“WordPress, straight out of the box, comes ready to embrace search engines. Its features and functions guide a search engine through the posts, pages, and categories to help the search engine crawl your site and gather the information it needs to include your site within its database.”
I know from personal experience that people have found my blogs before I’ve even added much content.