A great way to promote your expertise, book and or business is to be a guest on a radio show or podcast. However, if you want your efforts to be effective … not only in attracting new clients, but also in attracting more opportunities to be a guest on someone’s show, you need to be at least a good guest.
Today’s guest, Nancy Pearlman, is the host of Econnews (TV) and Environmental Directions (radio), and has had the opportunity to interview hundreds of guests. In this episode of The C.A.P. Podcast, she shares her wisdom gleaned from 30+ years in the business on how to be a great radio show guest.
“The best guest is the one who talks!”
~ Nancy Pearlman
- Make a list of facts and things you know and use it as a cheat sheet to remind you of what you want to talk about on the show.
- Create a similar summary cheat sheet for your host so he/she knows what kinds of questions to ask you — don’t send a multi-page packet to the host!
- When asked a question you don’t have an answer to, creatively transition to a question you can answer.
- Broaden your horizons — learn about things other than your topic of interest so you can be a more well-rounded guest, as well as make connections to your topic that other experts might not make.
- Always keep your audience in mind. What will they find interesting? Focus on what your audience can do and learn … not on building yourself up. Tailor your content to the audience of that particular show.
- Stand while you’re talking … it gives your voice power.
- Practice talking — out loud — for five minutes or as long as your segment will be so that you know you can fill up the air time.
- Tell stories to make what you have to say more engaging
“The guest must guide the interview and
help the host know what they are knowledgable about.”
~ Nancy Pearlman
For more information about Nancy, visit her sites at:
- YouTube: ECONEWS with Nancy Pearlman
- Ecological Website: ecoprojects.org
- Official Nancy Pearlman Website: nancypearlman.net
Mentioned in this podcast:
- Toastmasters – Table Topics is the impromptu speech portion of a club meeting and a great opportunity to practice answering questions off the cuff. Use this link to find a club near you.
Now it’s your turn
What did you think of this episode of The C.A.P. Podcast? Was it useful? Did it spark some ideas? Did it leave you with questions. Please share your thoughts, comments, questions and sage advice in a comment below.
I would LOVE to answer your questions on future episodes of The C.A.P. Podcast! Do you have a question about overcoming money blocks, online marketing, public speaking or mindset/universal laws? Do you struggle with integrating creativity, authenticity or even profitability into your business? Send your questions to Paul Robinson at firstname.lastname@example.org with the subject line: “CAP Podcast question.”
Would you like to be a guest on The C.A.P. Podcast? Learn more here.